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Business cards, brochures, calendars, catalogs, and other types of printed materials are physical items that show up in homes, offices, tradeshows, and events. These printouts create an emotional connection, offer ease and simplicity. Digital is great in combination with print, creates a cross-media advertising technique that is the best of both worlds.
If you are worried it won’t get much attention, think again. Print is NOT dead. Consumers are bombarded with digital media such as ads, emails, and social posts. Print materials allow a consumer to connect physically with the item and create a deeper connection to the print item and your brand. Commercial prints give you the opportunity for repeated exposure every time a customer or prospect reads it.
Due to its physical characteristics, reading it again is not a problem. It follows the same concept that when you want to read something and need to put it down for a while, you can always come back to resume your reading. And since its tangible, printed materials that are placed in the corner will be there day by day until someone else picks it to be viewed.
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