Pat Lobb Toyota of McKinney was the first dealership to be awarded the US Green Building Council’s LEED (Leadership in Energy and Environmental Design) certification. As a leader in hybrid car technology, they had the eco-friendly building and cars covered. They were now looking to incorporate ‘green’ options into their marketing mix.
Understanding Toyota’s commitment to the environment, our creative team suggested a variety of eco-friendly products including items made from corn plastic, recycled plastic, recycled tires, and more. The items were all at similar price points to their current products, requiring no additional ‘green.’ We didn’t stop there… we suggested a lightweight, high-quality polo shirt made from bamboo and recycled plastic for the sales staff. Not only did it keep them cool in the summer, but it also offered a $20/per shirt cost savings over the previous shirt.
Westport CT, 06880 USA203-587-8727
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