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Promotional items provide businesses with an affordable way to more get impressions for your investment. For example, a magnet on a refrigerator is seen some 10,000 times over the course of its lifetime. Repeated exposure at a low cost is the name of the game in marketing and advertising.
Because promotional items are purchased in bulk (a company buys a quantity of an item instead of just one), these items are manufactured at a savings. This type of promotional means is more cost-effective than most conventional forms of advertising such as newspapers, TV and magazine advertisements. Most consumers will save and use these items for many months and, sometimes, will pass them on to someone else generating the same effect in the minds of the next recipient.
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